Tuesday, December 15, 2009

Marketing Top 10

You know you’re a Marketer if:
10. You have had discussions with co-workers about the four P’s of Marketing.
9. You use the word “brand” as a noun and a verb.
8. You set up a Facebook account as “market research.”
7. You view Happy Hour as a job requirement.
6. You know how to set up a trade show booth while talking to two people on a cell phone and dealing with local Union regulations—all at the same time. (What do you mean, I can’t plug in my own computer?!?)
5. You know the latest possible times to drop off a FedEx package at every local store and drop-box.
4. You know the earliest possible times that FedEx will deliver to any given address.
3. You use “PMS” to describe colors, not your mood.
2. You can—or have at least tried—to calculate CPM, CPC and/or CPA in your head.

And the number one way you know you’re a Marketer is:
1. No one, not even your significant other and certainly not your parents, knows how to explain exactly what it is that you do.